Ever wondered what it’s like to be an A&R at Universal Music? In this video, you’ll get an exclusive behind-the-scenes look at a full week in my life! From working with talented artists to attending high-stakes meetings, every day is a new adventure. You'll see firsthand what it takes to scout talent, make critical decisions, and navigate the unpredictable world of the music industry.
I share my journey from investing my own money in artists I believed in to finally landing a coveted role at Universal Music. This week, you'll meet incredible artists like Adam , Awave, and Bell, who are breaking new ground with their music. You'll also get a glimpse of the intense moments behind a live performance rehearsal and the celebration of Belle’s debut EP, which has taken TikTok and Spotify by storm.
Join me as I navigate the ups and downs, the chaos, and the triumphs of being an A&R. Whether you’re aspiring to enter the music industry or just curious about what goes on behind the curtain, this video is for you.
Don't forget to like, subscribe, and hit the bell icon to keep up with more true A&R stories and behind-the-scenes content.
CHAPTERS:
00:00 - Intro
01:10 - 03:12 - Awave x Owen - No Lie Shoot
03:13 - 10:33 - Adam Tensta Performs on Allsång på Skansen
10:34 - 12:21 - Spotify Meeting
12:21 - 16:04 - Bell Ep Release
16:05 - 17:19 - Meetings
17:19 - 18:08 - Outro
Follow Pato
• Instagram: @patopooh
Pato is a Grammy-nominated artist and songwriter who has taken a step back from the spotlight to focus on running NBLNATION and working as an A&R for EMI/Universal Music. Join him and the NBLNATION family as they navigate the music industry and create incredible music.
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• Spotify Playlist: open.spotify.com/playlist/2tG...
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