8 Lessons Charlie Munger Taught Me To Build $112M Business

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 294

  • @BuffHippy
    @BuffHippy3 жыл бұрын

    Everyone else on the internet charges $997 for a video this good.

  • @anthonycastro9206

    @anthonycastro9206

    2 жыл бұрын

    He already has the money so why bother

  • @MrMANOFGOD11

    @MrMANOFGOD11

    2 жыл бұрын

    EXACTLY 💯 you read my mine... im so grateful for this

  • @missdatedoctor5267

    @missdatedoctor5267

    2 жыл бұрын

    His content is just quality

  • @K1NGW0LF

    @K1NGW0LF

    2 жыл бұрын

    "For the next five people ONLY!" With a timer on the bottom. Lmfao 😂

  • @Vince-zp9my

    @Vince-zp9my

    2 жыл бұрын

    Facts!

  • @johnwillsail
    @johnwillsail2 жыл бұрын

    At 6 minutes you're really honest about the way you bullied that other boy, that takes courage to be so humble on your youtube channel. New fan bro, keep it up

  • @Quickeasyguitarlessons

    @Quickeasyguitarlessons

    2 жыл бұрын

    That amazed me as well 👍 He’s really humble dude

  • @adambona3641
    @adambona36413 жыл бұрын

    ALEX : I HAVE NOTHING TO SELL YOU ME : TAKE MY MONEY

  • @ElBillonario

    @ElBillonario

    2 жыл бұрын

    :)

  • @intentionalliving7326

    @intentionalliving7326

    2 жыл бұрын

    😂 Love it 🤗

  • @adambona3641

    @adambona3641

    2 жыл бұрын

    @9λ don't feel bad for me feel bad for your humor

  • @benpoovaviranon

    @benpoovaviranon

    2 жыл бұрын

    I feel the same with you bro hahaha

  • @RealEstateRadioTV-SA

    @RealEstateRadioTV-SA

    Жыл бұрын

    Hahahaha 😆, he just earned a sub 🤣. Regards South Africa 🇿🇦 😄

  • @anxiety.master
    @anxiety.master Жыл бұрын

    This comment section feels like a homecoming for a lot of good and sincere people. Thanks for hosting, Alex. Great content.

  • @omestartamv6251
    @omestartamv62513 жыл бұрын

    Always learning a lot from these videos. Thanks for the free content.

  • @AlexHormozi

    @AlexHormozi

    3 жыл бұрын

    Gracias

  • @modelingsuccesssuccessfull2607
    @modelingsuccesssuccessfull26072 жыл бұрын

    17:02 Alex bravo! Love how naturally you tucked your left hand in the pocket to gain more control over it.

  • @MathewKoder
    @MathewKoder3 жыл бұрын

    Loved the story about you and the individual from High school. It was great to listen to how you grew and evolved from that experience.

  • @crankedjoe
    @crankedjoe3 жыл бұрын

    Thanks for sharing such valuable content Alex. Highly underrated, unbelievable.

  • @chriselebiary186
    @chriselebiary1862 жыл бұрын

    Alex, thanks for all you help. Love the wisdom and the pragmatic approach. I really appreciate you.

  • @RickyAvelino
    @RickyAvelino Жыл бұрын

    I am watching even the ads on your youtube channel. You deserve it. Thank you for your real content, not hiding gems.

  • @chrismacken223
    @chrismacken2232 жыл бұрын

    8:45 Levels of 'Learning from others'. Needed this, thanks Alex ✊

  • @AscendedMasculine
    @AscendedMasculine3 жыл бұрын

    13:10 That one hit me. I love using negative visualization. Thank you Listening to this in between sets at the gym haha

  • @AlexHormozi

    @AlexHormozi

    3 жыл бұрын

    Works very well

  • @marcuscarpenter7916
    @marcuscarpenter79163 жыл бұрын

    I feel like these videos are a productive way for you to hash out and go over your own thinking. Really appreciate you sharing these though

  • @AlexHormozi

    @AlexHormozi

    3 жыл бұрын

    Appreciate it.

  • @michaelnorth6286

    @michaelnorth6286

    2 жыл бұрын

    I do rants like this in my voice memos all the time. It’s just a way to organize your thoughts

  • @Mx6D

    @Mx6D

    2 жыл бұрын

    @@michaelnorth6286 i do the same thing but on notepad lmao

  • @LuisAcostax
    @LuisAcostax2 жыл бұрын

    Man this channel is getting my mind back on track. Thank you Alex.

  • @intentionalliving7326

    @intentionalliving7326

    2 жыл бұрын

    So true! It stretches us right out of our comfort zone!

  • @josephbrolly7232
    @josephbrolly72322 жыл бұрын

    Alex you are off the charts intelligent man. Charlie is so underrated. One of the great men of our time. The last of the greatest generation. Love his no bullshit attitude and ability to capture complex things so succinctly. Reading poor Charlie’s almanac now.

  • @luiscampos1378
    @luiscampos13782 жыл бұрын

    Thank the algorithm for you man. You have a lot of substance in a world of creators that’s becoming mind numbing.

  • @celo8019
    @celo8019 Жыл бұрын

    Alex, I just saw your interview with Derek from MPMD. After that long interview I was very hooked to your content and the way you carry yourself. One day I hope to cross paths with you and shake your hand. Thanks for sharing what you know without charging for it. You’re a true inspiration!

  • @hc6580
    @hc65802 жыл бұрын

    Thank you for your videos Alex. You have truly impacted me in a way you may never understand. Today I got in my own head thinking about personal things, and this was exactly the video I needed to watch today.

  • @Clintessential369

    @Clintessential369

    Жыл бұрын

    Can you imagine Charlie giving Warren shit for his addiction to Coca-Cola

  • @MathewKoder
    @MathewKoder3 жыл бұрын

    Amazing video Alex thank you so much !!!

  • @KingChozen
    @KingChozen2 жыл бұрын

    Man, the value is insane for this channel.

  • @ryanpotter5002
    @ryanpotter50022 жыл бұрын

    Man your content rocks! Keep up the great work

  • @indomwetrust4462
    @indomwetrust44622 жыл бұрын

    I'm honestly baffled at the amount of subscribers and views you have, came looking for iron and I found gold. Love your channel!

  • @intentionalliving7326

    @intentionalliving7326

    2 жыл бұрын

    Beautifully put!

  • @AscendedMasculine
    @AscendedMasculine3 жыл бұрын

    Alex, any recommendations of coaches or masterminds to help scale from 7 to 8 figures?

  • @yhgkgrrr
    @yhgkgrrr2 жыл бұрын

    your whole energy is so refreshing ! thanks for impacting my life !

  • @kab0ky
    @kab0ky3 жыл бұрын

    Thanks Alex. The failure part imagined a 1000 times hit me different. Any books you recommend to read for Munger or others?

  • @joshhywel4388
    @joshhywel4388 Жыл бұрын

    Started a business 6 months ago and right now I’m def feeling the pressure. Glad I found this video. I knew the first year was going to be rough. Just constant ups and downs.

  • @victoracosta

    @victoracosta

    11 ай бұрын

    @joshhywel4388 - How everything went? Are you still on business?

  • @davidleach9381

    @davidleach9381

    6 ай бұрын

    Hope everything went well for you, best of luck

  • @joshhywel4388

    @joshhywel4388

    6 ай бұрын

    @@davidleach9381 we’re still kicking. Slow growth, but some growth each quarter so far.

  • @MiguelDiazDrivenLife
    @MiguelDiazDrivenLife3 жыл бұрын

    On point! Thanks for sharing Alex!

  • @AlexHormozi

    @AlexHormozi

    3 жыл бұрын

    ✊🏽✊🏽

  • @emelyroman4131
    @emelyroman41313 жыл бұрын

    Omg this is extremely helpful! Thank you so much for sharing this.

  • @thorsvenson3530
    @thorsvenson35303 жыл бұрын

    So I just discovered this gold mine of a channel, and am going through the vids, and of course dude who couldn't be any more different than me has the same guiding light: Buffet and Munger! Amazing how far reaching and universal true wisdom is.

  • @rinatsaber
    @rinatsaber2 жыл бұрын

    I've been looking for ways to understand inverse thinking. This is super helpful! Thanks Alex!

  • @LennefalkStudios
    @LennefalkStudios2 жыл бұрын

    Love this content, really appreciate you sharing this. Please keep on sharing 😊

  • @noeljohnpaul945
    @noeljohnpaul9452 жыл бұрын

    You're a freaking legend there's no other Entrepreneur like you whom I look up too. The last few minutes whatever you said just hit me soo deep that I'm smiling with tears. Thank you for making the content your Legacy will always be an inspiration for the new generation to inspire the next gen.

  • @jkos2484
    @jkos24842 жыл бұрын

    Thank you Alex. So much value!

  • @frankjdm4636
    @frankjdm46362 жыл бұрын

    Im hooked on your Teachings and so many you are putting into perspective. Thanks Brother

  • @BenedettoTumminello7
    @BenedettoTumminello72 жыл бұрын

    Your last point is really great. I resonate with it as well. Thank you for sharing.

  • @investingwiththeraufbros7884
    @investingwiththeraufbros78843 жыл бұрын

    Impressive, thank you for sharing! Thumbs up!

  • @CAMMEDIAPRO
    @CAMMEDIAPRO2 жыл бұрын

    That last tip was my most favorite, so helpful!

  • @darklabelmusic
    @darklabelmusic2 жыл бұрын

    Great video. Thank you!

  • @Tybolt1
    @Tybolt12 жыл бұрын

    These exercises are pure fire...thanks man

  • @NickShawnFX
    @NickShawnFX Жыл бұрын

    18:10 hit hard

  • @ChromePhoenixQ
    @ChromePhoenixQ2 жыл бұрын

    I am on a mission to watch every single one of your videos. I'm so happy I found you.

  • @surajmohammedsuraj7663

    @surajmohammedsuraj7663

    Жыл бұрын

    The same here

  • @ErokNastyCat
    @ErokNastyCat2 жыл бұрын

    Thank you for making these videos. You are like the Robin Hood of information!

  • @tonykasunic1
    @tonykasunic12 жыл бұрын

    Best entrepreneur content on the internet. Thank you

  • @AbelCalderonjr
    @AbelCalderonjr2 ай бұрын

    Thank you! ❤🙏

  • @houssamelbriki5865
    @houssamelbriki58652 жыл бұрын

    Thank you Alex. You're truly amazing

  • @sunnybeatson4885
    @sunnybeatson48852 жыл бұрын

    Crazy good useful information. I think the word you were looking for most in the video was “Exhilarating”.

  • @ondenny420
    @ondenny420 Жыл бұрын

    Hey Alex, cannot thank you enough for sharing these lessons with me.

  • @John-if4sf
    @John-if4sf2 жыл бұрын

    I think the reserve problem solving technique has more to do with dissecting the problem itself and seeing it from so many different view points, than actually going back itself. Another rant of mine. Amazing video.

  • @09Germ
    @09Germ Жыл бұрын

    So encouraging especially at the end knowing that all will come to dust and all is vanity really takes the pressure off and makes you enjoy the finer things and know that the present is a gift 🎁.

  • @mintee8638
    @mintee86382 жыл бұрын

    I think the value of looking at the worst case is reducing stress about it, not being as worried about, freeing up mental space to tackle the problem. In other words, have lower expectations in the sense that one won't be as negatively disturbed and distracted, so one has the mental capacity to search for improvements in that moment when the problem is freshest in one's mind.

  • @martinmenesestv
    @martinmenesestv11 ай бұрын

    Thanks for this video! A lot of value!

  • @DanielTheStoic
    @DanielTheStoic2 жыл бұрын

    Love your content man!

  • @jackduplechain7592
    @jackduplechain7592 Жыл бұрын

    I used to get agitated at the sound of a car horn, I no longer do after learning that over my lifetime I will hear 1000 more. I guess like you said, my expectations are on par to reality. I was walking in Aspen with my sister when a car honked at the driver in front she must of had expected a serene walk and was up in arms. Crazy to see our reactions to the same event

  • @stephenlaverty6266
    @stephenlaverty62662 жыл бұрын

    Munger is a Goliath, and you young man are on the road to that status, very impressive instructive and honest vid. Keep the faith

  • @lavartye7814
    @lavartye7814 Жыл бұрын

    Thanks again, Alex. Good stuff!

  • @hmongmasterpiece1148
    @hmongmasterpiece11482 жыл бұрын

    Had to write this down.. Great points. Priceless

  • @urtheking860
    @urtheking8602 жыл бұрын

    Thanks for the insights Alex. If you feel like making any meaning out of it, your videos have really impacted my way of thinking and therefore how I show up in the world and to the people around me. For the better... Probably ;) And because of that I've improved the quality of my life and those around me, and the cycle probably goes on to those around them etc. Anyway good stuff, much love bro

  • @seankennedy4284
    @seankennedy4284 Жыл бұрын

    Basic, SOLID lessons. Thank you.

  • @evan9822
    @evan98222 жыл бұрын

    Great lessons Alex!

  • @universeprogress
    @universeprogress Жыл бұрын

    This is the best video I’ve ever watched from you.

  • @Stevenedcastle
    @Stevenedcastle2 жыл бұрын

    Why does this channel only have 11k subs? Granted it’s growing fast but still. Too much value!

  • @matthewlanders9644
    @matthewlanders96442 жыл бұрын

    wow so much value here. Thank you.

  • @barelytrine
    @barelytrine Жыл бұрын

    Hit home as hard as I needed. Thank you.

  • @successinsandiego
    @successinsandiego Жыл бұрын

    The gifts of wisdom you share with us so freely are changing our lives. Sending much gratitude to you and Leila from San Diego 🌞

  • @ElBillonario
    @ElBillonario2 жыл бұрын

    awesome video. What top 5 books do you recommend we read for business and life?

  • @joynicholson_Marketing_And_AI
    @joynicholson_Marketing_And_AI2 жыл бұрын

    This is really good! Thank you Alex

  • @hekto507
    @hekto507 Жыл бұрын

    i recognize how i just consume alex hormozi videos on a daily basis. Sometimes three different in a row. I am all over this guy, because this content ist simply amazing

  • @pkfutureceo
    @pkfutureceo2 жыл бұрын

    This is one of the best videos I’ve watched, and this is just a talk for you 🤯. You’re a master and a hero in the making❤️.

  • @richyjaymedia5738
    @richyjaymedia57382 жыл бұрын

    My new favorite channel! Just like Monger is your hero, you are mine! Killer content !

  • @primo4206
    @primo4206 Жыл бұрын

    Thanks Mr Hermozi! Love your content 🌚🔥🤔🙂 I learn A LOT!

  • @PKPedrusMNB
    @PKPedrusMNB2 жыл бұрын

    Thank you so much for such valuable info.

  • @111seed2
    @111seed2 Жыл бұрын

    Extremely helpful. Thank you.

  • @lastcaptain
    @lastcaptain3 жыл бұрын

    Last point reminds of me of the myth of Sisyphus by Albert Camus

  • @neilhansen49
    @neilhansen49 Жыл бұрын

    Just saw you interviewed on 'How to Think' with Dan Henry.... I love your takes Alex. Hope to work together sooner than later.

  • @10KRotator
    @10KRotator Жыл бұрын

    just recommend by content to others. love this!

  • @paproductions303
    @paproductions3032 жыл бұрын

    8:48 minute mark hit home for me!! What value do I bring to the table!?

  • @mattpiccirillo5697
    @mattpiccirillo56973 жыл бұрын

    Been watching a few of your videos over the past few weeks, I’ve now subscribed purely because you at one point, like I did, viewed money from the perspective of Chipotle burritos 😂😂😂

  • @mattpiccirillo5697

    @mattpiccirillo5697

    3 жыл бұрын

    You forever have my trust and respect lol

  • @jerryrichardson6442
    @jerryrichardson64422 жыл бұрын

    Great advice!! Thanks

  • @CheapSoda1
    @CheapSoda12 жыл бұрын

    Your point of cracking under pressure is basically stoicism and how that filosofy works.

  • @kennethburke4314
    @kennethburke4314 Жыл бұрын

    Honestly , you also are a blessing Alex , like Charlie was to you . 🙂💚✝️forever grateful , a friend you've not yet met

  • @wendymcgough2498
    @wendymcgough24982 жыл бұрын

    Thank you Alex 👏🙌 wonderful wisdom here. Ready to make 2022 the best year ever. Whohoo 🙌👏🎉🥳🎊

  • @diegoaduriz9433
    @diegoaduriz94332 жыл бұрын

    Amazing video. Thx for sharing

  • @mmjgrowpro3109
    @mmjgrowpro31092 жыл бұрын

    This channel is a 💯 sub for entrepreneurs

  • @Lionty01
    @Lionty012 жыл бұрын

    Came for business lessons. Left with life lessons that I already knew deep down but definately needed to hear once more from a total stranger on KZread. Hat off stranger! P.S.: I subscribed to the channel P.P.S.: That mustache+unshaved beard look alpha as fuk

  • @johnwillsail

    @johnwillsail

    2 жыл бұрын

    So true hey, he needs more followers

  • @obiehive1236
    @obiehive1236 Жыл бұрын

    Alex, I don't know if you will ever see this. But just in case I will say it any way. I have gone over a bunch of your videos and am in awe of your in depth knowledge of things related to making money. I would like to ask, how do you remember all the details of these lessons you learn from various sources. My fear is that even if someone were to teach me this much, i would completely forget the details in a day or so.

  • @monnombre6547
    @monnombre65473 жыл бұрын

    timeless lessons

  • @Ferreiraplumbing20
    @Ferreiraplumbing20 Жыл бұрын

    This helps me a lot thank you .

  • @featwizzle5517
    @featwizzle55172 жыл бұрын

    Thanks Alex

  • @rgrainger92
    @rgrainger922 жыл бұрын

    I freaking love this dude! Your right, the fact that none of this matters is freeing 😌

  • @paulaugustin
    @paulaugustin2 жыл бұрын

    Meaning Making Machines. Love it

  • @LMM2121
    @LMM21212 жыл бұрын

    Where have you been my whole life?!?!? I’ve learned more in the last few days watching your videos then the last 6 years in business....... well not quite but you get the point. Let me know if you have any questions about diesels

  • @JulianGudger
    @JulianGudger2 жыл бұрын

    Our minds are meaning making machines is something I often have to remind my friends and family of. The things they put weight on take so much of their energy and focus.

  • @ramzi6714
    @ramzi67142 жыл бұрын

    "in what world will you be better then me at anything" hahaha

  • @franciscougalvan234
    @franciscougalvan234 Жыл бұрын

    I am from argentina y creo que @Alex hormozi debería ponerle subtítulos en español así se me hace más fácil ver sus videos

  • @MrFear121
    @MrFear121 Жыл бұрын

    Great video, as usual, Alex! Would you recommend a book from Charlie Munger, please? Thanks a lot in advance!

  • @noveleden
    @noveleden2 жыл бұрын

    How you described Charlie Munger is exactly how I feel about Mr. Hormozi.

  • @ActuallyBenji
    @ActuallyBenji2 жыл бұрын

    The negative visualization really stuck with me, love that

  • @pafrazier
    @pafrazier Жыл бұрын

    Thanks for all your fantastic business content. Being 32 years old, the last point on meaninglessness may be revisited in the future. Thanks again for giving freely!

  • @becsta365
    @becsta365 Жыл бұрын

    Incredible perspectives. Thank you. 😅

  • @MJTRIZZLE
    @MJTRIZZLE Жыл бұрын

    the expectation framework you spoke about literally gave me an aha moment when it comes to cold calling for my new business