In order to reach a wide audience as efficiently and precisely as possible, SBB and Webrepublic created a programmatic advertising campaign that achieved more than 30 million contacts, 45,000 clicks and a record-breaking 75% conversion rate in the period from March 21 to April 3.
Find out more about the success story here: wbrp.li/291LLHk.
Client
Sarah Stiefel - Head of Digital Communications (SBB CFF FFS)
Webrepublic
Joël Meier - Senior Consultant Display Advertising, Project Lead (Webrepublic)
Katja Martinello - Art Director (Webrepublic)
Video
Direction: Sophie Hwang (blassfisch.com)
Animation: Sophie Hwang (blassfisch.com)
Story Line: Simon Wüthrich (Webrepublic)
Copy: Simon Wüthrich (Webrepublic)
Music: Evgeny Kiselevich (Freelance)