Storybrand Framework: (7 Steps) 1) Character 2) Has a problem 3) Meets a Guide 4) Guide gives Character a plan 5) Guide calls Character to action 6) Results in either Failure 7) Or Success

Amazing, very helpful, thank you

Fantastic video. Super clear and easy to follow. Thank you 🙏

I love you man, almost 2 years figuring out how to present digital transformation to business in Mexico, and i believe after appliying this tutorial, my startup will rocket launch!

@ClearBrand

Жыл бұрын

Great to hear that! To your success!

Good stuff, this is the best breakdown I've seen!

Nicely executed Ryan. Excellent examples of SB websites in your video, communicated crystal clear. Thank you Ryan. Your are appreciated!

@ClearBrand

3 жыл бұрын

Glad it was helpful!

Thanks, really useful and bought clarity to the book.

Thank you ClearBrand that was awesome!

Great vid, really helped to put a lot into perspective. Thank You!

Thank you. Great examples.

Thank you for the examples!

LOVE this video dude. Been spending weeks implementing all this in my business and it's amazing. So good to see more website examples though!

@ClearBrand

4 жыл бұрын

That's awesome! Be sure to check out the blog too. You'll find way more topics we haven't covered in videos.

@alchemistbear8558

3 жыл бұрын

Aimon, what are the most noticeable changes you've seen since implementing?

@CreativePhilosophy_

3 жыл бұрын

@@alchemistbear8558 Clients understanding my messaging and taking action sooner. Also just how I communicate and understand my target market!

Good video mate, I've read Donald Miller's Story Brand book twice. Just wish it was more geared toward selling products, which you briefly alluded to here. Cheers

Great breakdowns. People who clicked the thumbs down button...who hurt you?

Super valuable, thank you!

This is so helpful! :)

I'm just about to finish the book, seeing the principles in action was super helpful! Thanks, Ryan!

@ClearBrand

3 жыл бұрын

Glad it was helpful!

5 minutes in, liked and subscribed. Awesome stuff.

@ClearBrand

Жыл бұрын

Awesome, thank you!

Great video- please post more videos!

@ClearBrand

4 жыл бұрын

Glad you like it! We'll keep it up :)

Good job, thanks for sharing your knowledge. Will you please discuss what you want to see in the header (above the fold) and the footer of the homepage. Thanks.

@ClearBrand

4 жыл бұрын

Yes! The header (navigation bar) should include a clear call to action button (typically in the top right corner) and links to revenue streams. If it doesn't make you money, get it out of the header. Your footer should include all your links. This is where links to your about page, contact page, blog, etc. belong. Many people also put contact info in the footer.

Thank you really helpful video

Amazingly communicated with crystal clear exapmles

@ClearBrand

3 жыл бұрын

Glad to help!

kohapet looks different now. Thanks for the video :)

Just finished the book and spent the time at each step completing the SB7 framework and when I got to the Road Map I was definitely disappointed. The author gave great info but I felt never really showed how to use all the SB7 framework info I was grueling and racking my brain over. This video makes sense. Seems the author could have simply added 1 line to update your website section that we should include each of the SB7 elements as a section our websites. Or maybe I missed it. Anyway, this helped. What about businesses that offers services but sells products also? For example a Stylist offers services but who also has clothing to sell? Or a spa that a consumer can book appointments but the spa also sells lotions, shampoo etc? Should the above the fold section focus on the service or products?

@ClearBrand

3 жыл бұрын

Great question! First, I recommend you watch this video:kzread.info/dash/bejne/mWqVr8urcrzWYLg.html Your homepage will either be your primary revenue stream, with your other revenue streams in the navigation bar or it will highlight your services/products. Whether they’re products or services doesn’t really matter - think about them each as revenue streams instead.

A lot of value here!!! thanks so much!

@ClearBrand

4 жыл бұрын

Glad you liked it! Good luck with your website!

📝 [Free download] StoryBrand Website Blueprint PDF: shorturl.at/cdgm5 📝 [Free webinar] Convert Visitors into Sales: clearbrand.com/webinar 👉 Subscribe: shorturl.at/huzUZ 🛠️ Want us to build your StoryBrand website for you? Click here: clearbrand.com/

Great video! Question: When your product is a fashion brand do you still recommend we construct the website in this structure?

@ClearBrand

2 жыл бұрын

Yes, absolutely. But use more pictures and less text. You can also skip the Problem section, Guide section, and 3-Step Plan.

Hey Ryan, great video!! I loved seeing the examples of live websites implementing the framework. I noticed the Kohapet website has changed since you recorded the video, did you make the changes to boost conversions?

@ClearBrand

4 жыл бұрын

Hey Daniel! Kohapet has gone through a rebranding and they are experimenting with different content to boost conversions.

@danielbarbour6294

4 жыл бұрын

@@ClearBrand Cool, to be honest I liked the old version better! :-#

@JustineDesignsHere

7 ай бұрын

same. I came here to ask about Kohapet too@@danielbarbour6294

What about when you sell products like soap. How do you use story brand for that?

Does one need to be StoryBrand certified to apply and reference the framework when working with clients? For example can I mention in my marketing that I design and build StoryBrand structured websites?

These steps seem that they are for the homepage. Would you have these same steps repeated for a service page for a piano lesson school? We have have kids, teens and adult pages for our lessons. Would you go through each section again on those pages?

@ClearBrand

2 жыл бұрын

Yep!

Thanks for the video! Question: Isn't FAQ supposed to be in the "junk drawer"? If you go there now integritymedicine.com, you will see full menu. Is system proven wrong, so they changed to "classic" website? The way websites were made before StoryBrand .

@ClearBrand

3 жыл бұрын

Great question! This is an experiment we're running with this client. They got a lot of phone calls with questions that were answered in their FAQs, so we're seeing if this reduces those calls and qualifies leads better. Notice how the FAQs still keep users on the sales page. We love testing and learning and can't wait to see what happens!

What about SEO? I see examples of the problem in the titles but not really SEO related.

@ClearBrand

4 жыл бұрын

Hey Wes! Great question. Yes, you can work SEO terms into titles. The first section, your Solution section, and your call to action section are great places to do this. In general, Google is focusing on ideas more than keywords. So the best thing you can do is clarify your message and keep each page focused and easy to read. Sometimes this means it doesn't make sense to put the keyword in the main title. In those cases, we put the keyword in the sub-header. Like with Integrity Medicine, "Direct primary care in Newton, Kansas" is the keyword. Advanced tip: If you put the keyword in the sub-header, we recommend changing the code (without changing the design{ so that the sub-header is H1 and the header is H2. That tells Google that your keyword, like"Direct primary care in Newton, Kansas," is the most important thing on the page. This is an advanced tip because if you're using a website builder and you change it to H1 it will also change the design, which would defeat the purpose. Good luck!

Does storybrand only work for service-based businesses. I don't hear about a lot of ecom?

@ClearBrand

3 жыл бұрын

Hey Joey, check out this video: kzread.info/dash/bejne/mWqVr8urcrzWYLg.html

@joeyrucks7628

3 жыл бұрын

Thanks

Subscribe right away!

@ClearBrand

3 жыл бұрын

Glad you are here!

First step, character, you only addressed the problem (step 2) and success (7), but not he actual character.