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Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.
In this series of videos, presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, you will see interviews with world renowned entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists, and more, as they discuss parallels between the creative and entrepreneurial journeys.
This video series approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating, and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.
Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.
About Panos Panay:
Panos Panay is the Vice President for Innovation and Strategy at Berklee College of Music, the Managing Director of the Berklee Institute for Creative Entrepreneurship (BerkleeICE) and a passionate entrepreneur, educator and startup mentor. As the founder of Sonicbids, he created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from more than 100 countries. He led the company as CEO for 13 years, from its inception until after its successful acquisition in a deal backed by Guggenheim Partners. Panay is also the co-founder of the Open Music Initiative, which has brought together more than 140 leading music, media, technology industry organizations and academic institutions to create a blockchain-based open protocol for uniform identification of musical rights owners and creators.
About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)
advisors@online.berklee.edu
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