4 Service Design Techniques You Should Master

If you want to master the craft of #ServiceDesign there are some techniques that you really should master. In this video you'll learn about 4 of them.
There is a lot of focus in service design on tools and methods but they are useless when you don't have the right technique.
The techniques that I discuss in this video are:
1. Interviewing
2. Workshop facilitation
3. Storytelling
4. Rapid prototyping
You'll learn why these four techniques are important and how they will help you to design better services. Regardless of the tools or methods you eventually decide to use.
Which technique would you have added to the list? Leave a comment down below 👇
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Пікірлер: 24

  • @YourMajesty143
    @YourMajesty1433 жыл бұрын

    Notes for Self... 2:24 - Interviewing Solid basis in doing qualitative research important to service design; uncover insights instead of just collecting data, learning how to listen & ask powerful questions aka Question Literacy. 3:10 - Creative Workshop Facilitation Learning how to manage the energy flow in a session, how to engage, when to lead, create an inviting/safe space that offers freedom to discuss important topics & share ideas. It's NOT a business meeting, which is collaborative but tends to be performative instead of substantive. Seek sense-making, exploration, co-creation, etc. Host lots of workshops to master this. 4:32 - Storytelling Both verbal & visual. Collaboration requires great communication. Study the Origins of Theatre, the Dramatic Arc, Hero's Journey, Anatomy of Story, etc. Learning how to hit beats & craft a story helps in creating a proposal, sharing research results, making a presentation or short movie so that you're telling the story of service design in an engaging & interesting way. 5:44 - Rapid Prototyping Sets designers apart. Make intangible ideas --> tangible, whether it's a visual sketch, cardboard mockup, short movie. Get confortable with everything you create being a 1st shitty draft. Make things in order to think, rather than thinking what to make. Challenge yourself to bring a prototype to every meeting you attend to enhance this skill. No prototype, no meeting.

  • @whatevor
    @whatevor3 жыл бұрын

    Thank you! Thats gives me confidence.

  • @harttra1
    @harttra15 жыл бұрын

    Hi Marc - you sing my song! So glad I found your show. I’ve been designing services, and redesigning processes, in higher ed for over 20 years and felt like something was missing. The principles in service design may be the missing link. To answer your question today - interviewing. It’s imperative to be able to get people to open up and share, minimize their feelings of threat and maximize getting to the heart and meat of the conversation. It’s a skill!

  • @Servicedesignshow

    @Servicedesignshow

    5 жыл бұрын

    Welcome to our little community Tracy :) I know quite a few people who are practicing service design in the educational field so you're definitely not alone!

  • @GaryvanBroekhoven
    @GaryvanBroekhoven3 жыл бұрын

    Totally agree on the interviewing skills, so few people have this skillset but can be a game changer to uncovering insights.

  • @diemisommelo
    @diemisommelo5 жыл бұрын

    Hi Mark, thank’s for all your content and interviews. Keep going with this very good job

  • @Servicedesignshow

    @Servicedesignshow

    5 жыл бұрын

    Thanks Carlos! Really happy to hear you're enjoying the Show. Be sure to spread the word so we can reach even more people :)

  • @miranaradivojevic469
    @miranaradivojevic4693 ай бұрын

    What about prototype testing? This is an important part of design.

  • @woutervandam7334
    @woutervandam73343 жыл бұрын

    nederlander? really like this video.

  • @MatthewShipp
    @MatthewShipp3 жыл бұрын

    Great lesson. I have a question about having a prototype per meeting/workshop. What if the problem you're solving for is neither digital nor physical in nature, but a workflow between people? Can a flow chart then be considered a prototype? I don't like having maps as deliverables/prototypes but short of setting up a mock walkthrough which could be more involved than a simple prototype in a meeting.

  • @Servicedesignshow

    @Servicedesignshow

    3 жыл бұрын

    Yes, I would consider that to be a prototype. Basically anything that helps you to test something can be a prototype.

  • @robseddon8207
    @robseddon82075 жыл бұрын

    Could you please link the episode you mention about Question Literacy [3:06]. Thanks

  • @Servicedesignshow

    @Servicedesignshow

    5 жыл бұрын

    Sure, its the episode with Mary Alice Arthur - kzread.info/dash/bejne/l5WIudSjiJfIcdI.html

  • @giovanaribeiro5585
    @giovanaribeiro5585 Жыл бұрын

    I Agree with everything you tell us in your video, but unfortunately I can't find companies where these skills are value. What's your opinion?

  • @Servicedesignshow

    @Servicedesignshow

    Жыл бұрын

    I agree that it's not easy but there are more and more companies who do each and every day. Have a look at servicedesignjobs.com for instance.

  • @lizaleliz4789
    @lizaleliz4789 Жыл бұрын

    Hi Mark; I love your videos. I have lead projects with all components using only Canva and word for my discovery sessions with stake holders. I wonder if you think there may be a another tool I need for a career as a service designer. I am thinking for customer journey mapping or service blue print. I am also confused if I need UX design software as I have seen some service design jobs asking for this background.

  • @Servicedesignshow

    @Servicedesignshow

    Жыл бұрын

    Hi Liz, I know many service design professionals who solely use sticky notes and sharpies :) If you need UX design software really depends on what you're trying to achieve.

  • @scottbranum7002
    @scottbranum70023 жыл бұрын

    Are there any books or videos you would recommend on effective Story Telling?

  • @Servicedesignshow

    @Servicedesignshow

    3 жыл бұрын

    Yes, check the interview with Annette Simmons (and her book) kzread.info/dash/bejne/d357zZV9ZNu4gtY.html

  • @GaryvanBroekhoven
    @GaryvanBroekhoven5 жыл бұрын

    Great work! - A great technique for Interviewing for insights is GRAMS (KZread/Google).

  • @Servicedesignshow

    @Servicedesignshow

    5 жыл бұрын

    You wouldn't be shamelessly promoting your own product would you Gary #disclaimer ;)

  • @GaryvanBroekhoven

    @GaryvanBroekhoven

    5 жыл бұрын

    @@Servicedesignshow Absolutely! Hopefully you find it completely relevant and worthwhile. #keepupthegreatwork!

  • @gslapinsky
    @gslapinsky4 жыл бұрын

    I’d love to take this course “Learn how to explain service design” but the sign in is not working

  • @Servicedesignshow

    @Servicedesignshow

    4 жыл бұрын

    @gslapinsky send a message to marc@servicedesignshow.com and we'll fix that.