Taken from DJ Format's 2005 album "If You Can't Join 'Em... Beat 'Em".
Featuring Canadian MCs Abdominal and D-sisive.
Directed by Keith Schofield.
DJ Format's comments:
This is my favourite video besides 'We Know Something..'
Keith hired a small video arcade while it was closed at night so we had to work fast. I don't have any particular memories about the making of this but i love the results despite the grainy quality..it somehow adds to it.
A great and very original idea by Keith Schofield that i'm sure was copied later by less original directors with a bigger budget at their disposal!
"If You Can't Join 'Em... Beat 'Em" is available to buy today from:
Amazon - goo.gl/drCqa
iTunes -
itunes.apple.com/gb/album/id27...
Zavvi - goo.gl/hd3q3.
Copyright content of this video is owned by:
Entity: FuturaNetworks Content Type: Audiovisual content
Entity: PIAS Content Type: Sound Recording
Comments on the video by Keith Schofield:
"My first impression of the song was that it reminded me of a mixtape freestyle; a solid beat with back and forth verses. On a closer listen, an intricate structure was revealed and I began to formulate an idea inspired by Bemani-style arcade games. Abdominal and D-Sisive would become Player 1 and Player 2, respectively, while every word they said would be "retro-prompted" by the DJ Format arcade game. For good measure, I paid tribute to several classic video games while always keeping and eye towards the future: there's a chance this music video could become the basis for a real arcade game, putting me in the same league as Shigeru Miyamoto or Keiji Inafune. In the end, though, I'm just happy i was able to direct a video which includes an anthropomorphic micrphone growin a beard."