3 Email Design Trends 2024 - Improve your email campaigns
Ғылым және технология
Do you know that there are trends in email design? Have you noticed that many brands suddenly start designing their emails in similar ways?
Well, it is true! And in this video, I'm gonna share the best email design trends that will improve the results of your email campaigns in 2024.
Watch this video to learn how to use GIFs in your emails, make your emails mobile-friendly and
create responsive email design.
🚀 Useful materials
• Use our blueprints for your e-commerce email flows: flowmaster.vip
• Steal the best subject lines (my personal vault): luckandco.agency/subject-line...
🎁 Start on Klaviyo for free: bit.ly/3pPzRH0
🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → • Email Design Best Prac...
• Email marketing trends 2023 → • Email marketing trends...
• The fastest way to grow your email list - and why you shouldn't use it! → • The fastest way to gro...
Chapters:
00:00 Email design
01:18 Design trend #1
Typography-Based GIFs
03:16 Design trend #2
Narrow Width on Desktop
06:01 Design trend #3
All-Image Emails
☎️ Stay connected:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: / shares
#kaseyluck #emailmarketing #emaildesign
Пікірлер: 116
Email design trends are evolving fast, and it's interesting to see how brands are adapting. The tips on using GIFs and mobile-friendly layouts are spot-on!
@KaseyLuck
Ай бұрын
thank you!
A tutorial on how to create gifs would be fantastic! Your videos are always so great
@KaseyLuck
Жыл бұрын
Thanks Franca!
@soaplife3603
11 ай бұрын
OOOOH, A GIF TUTORIAL WILL BE GREAT!
@allishaferoz1591
11 ай бұрын
Would really love to see this tutorial!!!
@annamariastone4391
5 ай бұрын
agreed, me too!
@user-dk2yw7dx7r
5 ай бұрын
@@KaseyLuck looking forward to gif tutorial, very informative videos! Thank you!
I'm relieved to hear the tip about creating all-image emails. I design emails for a small business and have been trying to convert to using the email platform to create emails instead. Now, I'm more confident about sticking with the all-image layout. Great video BTW!
@KaseyLuck
Ай бұрын
woohooo!
Wow, Kasey Luck always nails it with these insights! Just like the email trends she is predicting for 2024, the key to improving campaigns lies in mastering tools like Mystrika. With its detailed analytics, I could finally see what was working and what was not in my cold emails. Anyone who is serious about cold emailing should check them out. A/B testing with 26 variations? Total game changer. More content on tools like Mystrika would be great, Kasey!
Such a helpful video! Thank you! Would love to see even more videos on design. How to create the gifs, what size images to use (if using Canva for example to create designs)
@KaseyLuck
Жыл бұрын
Thank you for the ideas!
Very informational. Most of our subscribers open their email at their mobile so more likely, I use the mobile-friendly sizes
I have found your KZread channel just yesterday and dived into your tutorials. Thank you so much for such informative videos! I feel much more confident thanks to them. Thank you so much! P.S. I will definitely use typography-based gifs for my next email campaign.
@KaseyLuck
8 ай бұрын
You are so welcome! Thanks for your support!
Another great video Kasey! Will definitely look at designing using a mobile focus in future. 😊
@KaseyLuck
10 ай бұрын
yay! ✋
Your video on email design trends is spot on, Kasey! To get the most out of those tips, Mystrika can be a real asset. Their tag management and AI writing features have taken my cold emails to another level. Plus, the 5000-user Facebook community is super supportive. Plans start at $19/month and it is been worth every penny. cannot wait for more videos from you, maybe on the best email platforms like Mystrika?
Great video, Kasey! Would love to see how to embed gifs like the scrolling bar to an email 😊
Definitely very helpful video! learned a lot. 🙂
@KaseyLuck
Жыл бұрын
Woohoo! Thanks Moin!
Thank you for the video ! I’d like to know how do you put clickable button when you use canva or figma instead of klaviyo pls ?
Nice presentation on email design.
Thank you for these videos. They are super helpful!!
@KaseyLuck
2 ай бұрын
yay great to hear that!
This video is just what I needed, Kasey! Your tips combined with Mystrika nearly doubled my open rates. Their preheader feature has been particularly useful in grabbing attention. Plus, the pay-once-use-forever deal is a huge win. I cannot recommend Mystrika enough for anyone serious about cold emailing. Could you do a more in-depth video on tools like these next time?
yoooooo this was real informative and nicely packed thanks and big love from Ukraine
I love the design of Honey Mama's emails. Very clever integration of the gif with the overall design.
@KaseyLuck
9 ай бұрын
Yep me too! The honey mamas team is doing an amazing job with emails
i would love keep learning all about this topic! u are great
@KaseyLuck
2 ай бұрын
Thanks so much!
Very good. Thank you.
@KaseyLuck
Жыл бұрын
Thanks for your support Ray!
Thank you for the mention of alt text. Accessibility is the design trend of the future.
@KaseyLuck
11 ай бұрын
💯
Great info, always learn so much❤❤
@KaseyLuck
Жыл бұрын
Thanks for your support!
A tutorial about making email gifs would help a lot. Love your channel btw. Keep on the great work
@KaseyLuck
10 ай бұрын
thanks so much!
Definitely need a tutorial on how to create gifs like these!!!!
@KaseyLuck
Жыл бұрын
Adding to my list :)
@bridgetposton7889
Жыл бұрын
Yes I agree!
Excellent video! Super useful.
@KaseyLuck
6 ай бұрын
thanks for your support!
A video on gif design for email and more would be great! Love your videos
@KaseyLuck
Жыл бұрын
Noted! And thanks!
Would be great to get your insight on plain text emails. Thank you!
You deserve more sub Kasey. I've learned a lot.
@KaseyLuck
2 ай бұрын
Thank you!
Awesome video, thank you! What width size in pixels would you create for mobile? And would love videos on how to import clipped jpgs into Klaviyo! Thank you!!
@KaseyLuck
Жыл бұрын
600px for mobile! And got it re: video idea, thank you!
Yes surely! The email templates were really cool.
@KaseyLuck
6 ай бұрын
yay!
Great tips!
@KaseyLuck
2 ай бұрын
Glad it was helpful!
The first and third points are very interesting 👏
@KaseyLuck
11 ай бұрын
Yay!
The typography GIF's are dope!!! A tutorial for making those would be helpful.
Hey! I've been designing (in my own creative) emails for my client the past few months. Can I send you some tests and hear your opinion about it? Because I'm not really sure if I should continue doing it haha thanks!
Emails comprised entirely of images as a trend in 2023? I'm surprised to hear you recommend this, to be honest. In my experience, brands often resort to this as a quick and easy fix without understanding the potential negative consequences. You mentioned that it's very accessible. However, all-image emails are the exact opposite of accessible. While it might be a trend among some brands you follow or work with, I would argue that it's a very negative trend.
@KaseyLuck
10 ай бұрын
hey Jasper, thanks for your comment! I believe it's a trend because I see WAAAAY more all-image emails in my inbox today than I did 2-3 years ago (where there was a lot more HTML coding). And I'm subscribed to hundreds of brands (i have a separate inbox just for email subscriptions). I don't say it's very accessible; what I believe I said in the video (and what I say generally about this) is that there IS a way to make it accessible. I didn't go in depth on how to do it here, because it's beyond the scope if this video, but brands should definitely use ALT text and have all the copy in the images on the backend as alt text. I do say that one of the advantages of all-image design is that it helps emails look better in dark mode - would you agree with that?
Great video! I would like to see a video about how to make an all image email. I'm asking myself, how do you make call to actions clickable in an all image email?
@MRTcrafts
10 ай бұрын
I had the same question- you mentioned a button in the email that didn't preform in dark mode, which I assume lead back to the website. It seems like the downfall of all one image design is that you can only link one link (instead of multiple links for each item that is featured.) Thanks for the great video @kaseyluck
Kasey, how to share a template which I designed in my klaviyo account to my clients klaviyo account?
Informative Kasey.
@KaseyLuck
10 ай бұрын
Yay, thanks for your feedback!
Very good content thanks. How to create a text gif would be a great video
@KaseyLuck
9 ай бұрын
Thanks!
Is there a limitation in graphic height size when when using Microsoft Outlook? I thought I read there was a max height of 1728 for one graphic. I guess that's why you break them up into smaller sizes maybe?
would love to know how to create GIFS
What's the magic ratio of image and text if I design in canva so the email doesn't go to the promotion tab?
Do you have any advice on where to design the email, so I can just added on mailchimp?
@KaseyLuck
7 күн бұрын
Canva or Figma!
Is there any tool or platform where this type of images can be created for free
Love you so much from pakistan kasey.. your every video is helpful and please is that possible if you can make a video on Gifs in email designing it will be great Regards : Muzammil Muneer
@KaseyLuck
10 ай бұрын
yep, that's a popular request! will do.
@muzamilkhan5579
9 ай бұрын
@@KaseyLuck my pleasure 😍
All was amazing, but was is "ALT TEX" ? thanks
@KaseyLuck
2 ай бұрын
alternative text - what shows up instead of images in code or for people who have images disabled by default
🎉 Make a video on how to make gifs for email
What are the best dimensions that show well on both desktop and phone?
@KaseyLuck
8 ай бұрын
thanks for the idea! will add to list.
how do you design a email in one image?
@KaseyLuck
Жыл бұрын
In any external design editor - Canva, photoshop, Figma. I wouldn’t design it in one image, though - I’d slice it up in multiple images and upload them one by one.
@Eddyusv
Жыл бұрын
@@KaseyLuck Alright got it thank you and also I have a question how would you run email and SMS for a restaurant business
@moinzisun001
Жыл бұрын
@@KaseyLuck sometimes it is difficult too match patterns or other graphics if I slice the images. But in one image it is easy. but for deliverability it is a better idea to mix up.
@MuhammadSamieAmiri
Жыл бұрын
@@KaseyLuckhow can we slice images.and then how we upload images through slicing ? Can you please define this in a better way with practicle .
Do you know how to update via SMS flow for a profile property for the "First Name" property of a profile?
@KaseyLuck
9 ай бұрын
Hmm not sure what you mean… to update a profile property, you need to go to said profile. You can’t do that from a flow or sms.
@jepitome-photography
9 ай бұрын
@@KaseyLuck There is an Update Profile Property drop in feature in Klaviyo within the flows section but I'm not setting it up right. I'll find someone to help me. Thanks!
How this gif are made
go through the video, it good. but the main question now is how produce this kind of emails?
@cube.edits_4832
3 ай бұрын
Same
Hi! How do you create a narrower layout in MailChimp for mobile???
@KaseyLuck
6 ай бұрын
Hey Sara, that's a question for MailChimp support!
@SaraCarrera-yf8tr
6 ай бұрын
@KaseyLuck thank you!
Is there a way to add an opt out button in a gmail email?
@KaseyLuck
10 ай бұрын
nope!
Communication pro tip: get right to it.
@KaseyLuck
10 ай бұрын
thanks!
How are you creating a GIF? Let's see you create an email design
@KaseyLuck
9 ай бұрын
I’ll make a video about creating GIFs one day!
Why do you hate dark mode? :D
@KaseyLuck
9 ай бұрын
Hehe, idk, just personal preference. It’s too dark for me :)
Shocking! You look old here. Sorry. 🤔
@KaseyLuck
9 ай бұрын
Haha alright! Is that the shocking part?