22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland
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3 hour marathon with Rory for Part three.
It’s long, yes.
But there’s so much gold. Relax. Take it in slowly.
The 22 Laws:
The Marmite of Social Media Affect Food: Days and SURREAL - Why That Silly Wally From The Grocer Tried to Take The Down
1. Ideas Having Sex = Progress: Why Lucky Saint is having Sex with whoop and Planet Organic Should Get Jiggy with Iceland Frozen Foods
2. The Football-ification of Politics and Vegan Meat: We Must Learn Evolution = The Adjacent Possible
3. The Danger of “Luxury Beliefs” in Food & Drink Marketing: “I am right, you are wrong, you dumb piece of shit”
4. You can't change peoples minds by lowering their status, I am right you are wrong you dumb piece of shit
5. Why Most Marketers Must “Walk Down The Middle”: Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”
6. How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you can
7. Why Human Beings Are 90% Chimp and 10% Bee - Individual vs. Collectivism in the spread of ideas
8. Hipsters Raise the Ceiling, Chains Raise the Floor, Hipsters are The Foot Soldiers of Gentrification
9. Where to Position Yourself Skanky vs. Wanky axis: Is London losing its culinary edge?
10. The Neuroscience behind McDonalds and KFC’s Marketing: Brain creates expectation Vs reality
11. Reverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised Scale
12. The Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.
13. Never Forget: Larger Drinkers Drink The Advertising Not The Beer
14. How to Commit Brand-icide (1): Focus on Short Term Expediency over Long term relationship
15. How to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). Fairness
16. Why a Bowl of Ramen Is The Best Analogy for Culture. Broth is Culture.
17. The Parallels of Food and Comedy: Slow feedback Vs Fast Feedback
18. The Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando’s
19. HONEST Burger: How To Keep The Magic as You Scale
20. Do you get Feedback like David Bowie or the X Factor. curse of averages
21. The fact more people collectively make better decisions is WRONG and RIGHT
22. Japanese Kudo Principle for Restaurants : Table Stakes + Performance Attributes + Delight attributes (Tangential)
Пікірлер: 33
im on a rory deep dive over the last few days. the man is an absolute LEGEND!
Another great interview with Rory, more swearing required though 😂 well done 👍
Always great to listen to Rory Sutherland's insights! His perspectives are both enlightening and thought-provoking...
Fantastic podcast, one of the best with Rory Sutherland - long duration and interviewer who is also very knowledgeable and interesting so great free flowing ideas. Surprised there are so few subscribers to the channel and that I haven’t heard of Dan Pope before now.
Dan, out of all the interviews I've seen with Rory, yours are my favourites. You manage to have an actual two-way conversation with him, so we get to hear a lot more than his usual talking points. Some of it is that you force him to talk about things he doesn't normally talk about. I think he shared many insights and smaller ideas on your podcast than in other places, which gives us a better understanding of how his mind works. You also actually try to pin him down at points to clarify what he means instead of just nodding along. 👍👍
@HungryFMCG
Күн бұрын
thank you so much!!
Third video I've watched today of Rory speaking to a 17 year old and I'm bloody loving it!
Just as incredible as the last one. Thank you for the great content and thoughful questions. We appreciate you.
@HungryFMCG
Ай бұрын
Glad you enjoyed it!
Good conversation. Always enjoy Rory.
Shout out to wokingham Gail's 😂 very nice coffee, lovely sandwiches, too hot and stuffy and crowded and messy communal seating
Great watch!
Killer thumbnail
love your style and Rory is fascinating, put the two together and bingo!
One of the most fascinating talks I’ve ever seen ❤❤❤
25:56 MIDDLESBROUGH MENTIONED 🔴⚪ UTFB
@robbo03
19 күн бұрын
(great pod again btw pal)
Er, breakfast cereal? Quite popular...
apparently that 'Brighton toilet quote' is attributed to the famous tennis star Arthur Ashe.
Love the talk. Can you do me a favor: when you quote the authors, can you put their names in the description. Because - for example - I would love to order the book from Will, but can’t find it because I think I got his sure name wrong .
Dan, will send 5 quid for you to start a twitter page.
Is this new or a re-upload?
@HungryFMCG
2 ай бұрын
new - it's this weeks podcast
if you add timestamps it would be better.
@user-pp7hq1rx6t
2 ай бұрын
Agreed. Couldn’t find what I came for (the title) so I stopped the video
@jazsyng
2 ай бұрын
@@user-pp7hq1rx6t what were you looking for?
@bevnae
2 ай бұрын
@@user-pp7hq1rx6tthe crude title was to drive traffic to the video. The content is so good that it will make 99.7% of people stay. Congrats on being part of the 0.3.
@infinaneek
4 күн бұрын
KZread can do it automatically
HOW did I land on this channel? 🙂 Good conversation btw 👍🏼 didn't know about A/C units...
@Gabrielle4870
Ай бұрын
They're big in Australia (called split systems). Central heating is not a thing in most places.
stay hungry stay foolish
I agree with KZread Premium it’s a non-negotiable now 😊 Great convo 👏
@ntandoximba1695
28 күн бұрын
It used to be that you would subscribe to premium to avoid Ads, but now you get these irritating in podcast Ads that just ruin the whole thing.