(2020) What the #&%$ are Design Tokens?

DESIGN TOKENS are used in
👉 Salesforce's Lightning Design Systems
👉 Adobe's Spectrum Design Systems
👉 Firefox's Photon Design Systems
👉 Shopify's Polaris Design Systems
and more
Invision's DSM (Design System Manager) also has a new Design Token manager feature coming soon!
Using "Design Token" is an essential practice to effectively maintain consistency across design and the production product.
But WHAT IS EXACTLY IS A DESIGN TOKEN??
This video will help you conceptualize and understand how Design Tokens work in a product development context.
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Music :
"Love In Your Eyes" (Prod. Lee) : • (FREE) Lo-fi Type Beat...
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UX Lord
Medium : / uxlord
Twitter : / uxlord
KZread : kzread.info/dron/UD_t.html

Пікірлер: 77

  • @MariaReyddsign
    @MariaReyddsign16 күн бұрын

    I think this is the best video introducing the Design Tokens concept. Thanks🙌

  • @Branimation7
    @Branimation73 жыл бұрын

    As a professional design who has worked alongside developers for almost 10 years, this is extremely accurate based on my experience. I have had those exact encounters with the dev team.

  • @nelsonriches

    @nelsonriches

    2 жыл бұрын

    yup!

  • @MarlonUrrutia-d6x
    @MarlonUrrutia-d6xАй бұрын

    I appreciate how clearly you explained this. Thank you.

  • @luizguilhermemouraalves6846
    @luizguilhermemouraalves68463 жыл бұрын

    WOW This is the best, and more simple explanation for design tokens I have ever seen. Thanks a lot!

  • @YarinLevinEhrlich
    @YarinLevinEhrlichАй бұрын

    just watched 5 different videos trying to understand what design tokens are and yours is the only one that actually helped! thanks

  • @clevermissfox
    @clevermissfox10 ай бұрын

    This is the best way I’ve heard it described- and I’ve gone through written articles, other videos , Reddit, etc. I somewhat got it but with these examples it’s thoroughly grasped. Thank you so much, so so helpful

  • @Conn458
    @Conn4584 ай бұрын

    Just helped me understand tokens in 6 minutes vs 2 weeks of reading 😅 very grateful Product Designer here 🙏🏽

  • @amandayu3639
    @amandayu36392 ай бұрын

    Thank you! easy Comprehend with your storytelling. 😃

  • @jguix
    @jguix2 жыл бұрын

    Thank you, that was the quick and simple explanation that I was looking for.

  • @LipstickandTech
    @LipstickandTech Жыл бұрын

    I LOVED this video. Super helpful,succinct, and great summary on the topic. I’m officially a fan, great video!!

  • @vtshreeram
    @vtshreeram2 жыл бұрын

    Super simple explanation about design tokens, you nailed it man !!!

  • @kunalbelamkar
    @kunalbelamkar2 жыл бұрын

    man, youre god, thanks for not making a video that 1 hour long and explaining in 6 mins.

  • @simondavis1303
    @simondavis13033 жыл бұрын

    This is going to help my project a lot, thank you!

  • @benlow24
    @benlow242 жыл бұрын

    Really helpful examples as it’s reflects what discussions happen when moving between design and development in product design. You could also setup direct CSS or SASS variables to achieve a similar outcome

  • @Sketch2React
    @Sketch2React3 жыл бұрын

    Really awesome explanation video, the best we have encountered, great job!

  • @gentleman055
    @gentleman0553 жыл бұрын

    You make it look easy, great job 👏

  • @benwillvv
    @benwillvv6 ай бұрын

    Super helpful explanations. Thank you!

  • @MeetRayka
    @MeetRayka2 жыл бұрын

    By far the best explanation of design tokens i've come across. Thanks mate, i learnt something new today!

  • @MeetRayka

    @MeetRayka

    2 жыл бұрын

    Also please make more such videos on design systems.

  • @cheatuto
    @cheatuto3 жыл бұрын

    Nice explanation ! Useful thanks !

  • @mihirsalot-vd2sk
    @mihirsalot-vd2sk7 ай бұрын

    WOW! Great explanation!

  • @yuqinghe292
    @yuqinghe2922 жыл бұрын

    Thank you so much! This is what I'm looking for!!! the best!!

  • @joenotaverage
    @joenotaverage3 жыл бұрын

    This is brilliant, my current project is putting together a design system (for digital, print and front of house) for one of the biggest aps department in Australia. I've researched and learnt so much in the last few weeks about design systems. I've been looking at private companies and their design systems set up, and learning different terms like tokens, foundations etc... This video is so basic and straight to the point. Well done mate. Keep em coming. 👍

  • @uxlordsimplifyingdesignpro5544

    @uxlordsimplifyingdesignpro5544

    3 жыл бұрын

    I went thru the same mate! Glad i could help😎

  • @TheSonali05
    @TheSonali053 жыл бұрын

    Easy to comprehend. Thanks for the explanation. :)

  • @joseglas
    @joseglas3 жыл бұрын

    This is I what I'm talking about, great explanation!

  • @thelias91
    @thelias913 жыл бұрын

    i love the way you explain that !

  • @frozen_tortus
    @frozen_tortus3 жыл бұрын

    This is grate explanation. Good job!

  • @bwoyyyy8729
    @bwoyyyy87294 ай бұрын

    what a legendary video

  • @tazz763
    @tazz76310 ай бұрын

    Nicely explained, so easy to learn

  • @linhquach8662
    @linhquach8662 Жыл бұрын

    well, thank you for sharing. You explained very clearly. Cheers

  • @NiranjanAdhikari-iu7my
    @NiranjanAdhikari-iu7my Жыл бұрын

    Summarized eveytthing sweetly, this video should be more popular4

  • @aloha2713
    @aloha27132 жыл бұрын

    👍👍👍❤️ Thank you very much for your clear explanation

  • @Esthersnest
    @Esthersnest6 ай бұрын

    OMG THANK YOU FOR THIS!

  • @ParepalliNithya
    @ParepalliNithya3 ай бұрын

    You are amazing!!

  • @TheGazanews
    @TheGazanews3 жыл бұрын

    super clear thanks

  • @zeinabnikoodesign
    @zeinabnikoodesign Жыл бұрын

    it was great thank you so much

  • @lindseynorberg7313
    @lindseynorberg73132 жыл бұрын

    Great little story

  • @Oswee
    @Oswee2 жыл бұрын

    TIL! :) Thank you for sharing this.

  • @subretoothed
    @subretoothed4 жыл бұрын

    Great stuff man

  • @uxlordsimplifyingdesignpro5544

    @uxlordsimplifyingdesignpro5544

    4 жыл бұрын

    Thanks for checkin in GREAT

  • @JorgeCastillo-es6qi
    @JorgeCastillo-es6qi9 ай бұрын

    Awesome bro!!! Good job!!! 😎 Why aren't the component-specific tokens named?

  • @appustudio8637
    @appustudio86372 жыл бұрын

    where is the like button! where is the like button! cool video man.

  • @lucymac3827
    @lucymac38272 жыл бұрын

    In my experience as a font-end developer, 'tokens' are mostly created as variables / constants by the developer, using whatever styleguide has been provided by the design team. It's often just a Figma/Sketch file with all the needed values for fonts, colours etc, and it's up to the dev team to translate these into re-usable variables in their projects. I personally haven't heard the term 'token' used for this purpose, but we've all been working in this way for a while, regardless of terminology.

  • @newmagicfilms
    @newmagicfilms3 жыл бұрын

    Great job

  • @resolutionAgha
    @resolutionAgha3 жыл бұрын

    Thank you :)

  • @chetanvadgama219
    @chetanvadgama2192 жыл бұрын

    Nice

  • @DoelAlkhazini
    @DoelAlkhazini3 жыл бұрын

    Thank youuuu!!!

  • @cortjezter
    @cortjezter2 жыл бұрын

    I actually really enjoyed this explanation to an otherwise abstract concept. It seems this is something I've just instinctually always done throughout the years, but interesting it has a name and formal explanation in the industry now. It seems this really just has design and dev teams align around using the same terms and definitions for everything; more or less having the design team/system organised like CSS classes and specificity rules that directly translate to front end equivalents. My only question is about efficiency, as those intermediate, alias tokens are difficult to anticipate early on, and do require a fair bit of work to inject later on, though of course the benefit is that once set, they shouldn't really require any further maintenance…in theory anyway. 😎 Thanks!

  • @TelTunes

    @TelTunes

    9 ай бұрын

    totally agree! I still believe this can be managed in the design system library. But this bloke explained it so well that no other KZreadrs did. Welldone

  • @lurevideos
    @lurevideos Жыл бұрын

    Thanxxxxx

  • @brennadavis2724
    @brennadavis27244 жыл бұрын

    I’m a graphic designer but I’ve never heard of these. Is it usually part of a designer’s role to make these? How do I make them? Our team doesn’t work directly with developers or engineers because it’s outsourced, but I’m curious if I’d need to know how to make them in the future. Excellent video btw!

  • @uxlordsimplifyingdesignpro5544

    @uxlordsimplifyingdesignpro5544

    4 жыл бұрын

    Design tokens become useful for products that scale vastly but has to stay consistent in the visual design. As a designer, you want to list out the style value options ( and preferably token names) you use in your design system .Then share that with engineers so they can create and manage them. Preferably you want the same team that can manage tokens with you, but regardlessly it's a good practice so you can easily update styles in bulk. "Dark mode" for example is leveraging design tokens to quickly toggle themes😎

  • @albertkinng
    @albertkinng3 жыл бұрын

    this is so useful I dont knw why designs apps are not taking advantage of this

  • @lewis4929
    @lewis49292 жыл бұрын

    Would you use a file JSON file of tokens for CSS as well? And the are the context specific tokens in anyway related to the global tokens? From your example they seem separate but you mentioned that they are kind of inbetween? Thanks

  • @chandimabandara662
    @chandimabandara6623 жыл бұрын

    Hey great video! I just have one question, are design tokens made into classes in css afterwards?

  • @uxlordsimplifyingdesignpro5544

    @uxlordsimplifyingdesignpro5544

    3 жыл бұрын

    JSON is probly a good way to structure them

  • @alexandrameas4436
    @alexandrameas44363 жыл бұрын

    Thank you, it's a very helpful video. There is a question: what if a component has two color values? If we take this radio button, there are two colors there: blue for selection and gray for outside border. Does that mean that we must assign two global color tokens for the alias token of this component? And the secon question is how and in what app are these design tokes should be created? Can you please do more videos on tokens and maybe actually show how to make them? That would be so great

  • @uxlordsimplifyingdesignpro5544

    @uxlordsimplifyingdesignpro5544

    3 жыл бұрын

    Sorry for the late reply, tokens are used to manage reused colors. If both colors used on component are reused color then yea tokenize both. Each token should represent a single style, so create one per color. For your second question, manage tokens in a spreadsheet or table or anywhere thats easy to share and update. Its just a lable-value combination. U dont need special app, but once handed off to engineer, theyll manage them on their code base :)

  • @TachikomaGT
    @TachikomaGT2 жыл бұрын

    Engineer’s TLDR: a constant/parameter at project’s style

  • @joe62845
    @joe62845 Жыл бұрын

    This was a huge help, but question about the part where you have content specific tokens / Alias tokens. What if Starbucks-Brand color was linked to all 3 of those alias tokens wouldn't that be the same as if you linked the global right to the buttons? I didn't fully understand how that lets you change the color of the radio button without making it complicated for development. Thanks!

  • @fayemidavid186

    @fayemidavid186

    Жыл бұрын

    I think the idea would be to make various alias tokens for each use case. The radio button colors would have their own separate tokens linked to global tokens. Therefore ,when a change is needed, you don't need to change the global token, only the alias tokens for the radio buttons.

  • @rajeshsatyarthi
    @rajeshsatyarthi3 жыл бұрын

    How to Nest and Name tokens? Is there a place where i can see how you name tokens and nest them?

  • @tianporn
    @tianporn3 жыл бұрын

    What's the difference between design tokens vs. CSS?

  • @Vinoy2231
    @Vinoy2231 Жыл бұрын

    I dont understand the coding part. How does a coder add the token in the code? Would have liked to see the example in the storyline.

  • @alyu6351
    @alyu635111 ай бұрын

    Designers invented variables

  • @emiolaodunayo440
    @emiolaodunayo440 Жыл бұрын

    Can anyone please recommend a plugin for me , i am having issues with tokens for figma

  • @muzaffarali767
    @muzaffarali767 Жыл бұрын

    Aren't components in XD the same as Tokens in Figma? Please, correct me if I am wrong.

  • @user-fh7xl4fp5b

    @user-fh7xl4fp5b

    Ай бұрын

    no components in XD are the same as components in Figma. this are designs parts you save to reuse, for example buttons. Token is a design term and as far as I see not used as a description of a figma function. The function to create tokens is names variables. this is not a feature XD has. XD has only styles, but Figma also has styles. You may want to check out videos about the differences between styles and variables.

  • @danny4541
    @danny45412 жыл бұрын

    Hmm.. I use "Nicknames" for elements for years but we never called them "tokens" 🤷‍♂️

  • @Seanonyoutube
    @Seanonyoutube4 жыл бұрын

    How are tokens actually created?

  • @uxlordsimplifyingdesignpro5544

    @uxlordsimplifyingdesignpro5544

    4 жыл бұрын

    Once the designer ( or anyone) sets the list of tokens (key + value), they need to be stored into a JSON or YAML format ( some design tools support plugins to format this), then engineers can generate tokens from it to the appropriate technology ( web, iOS, android... ) to use the tokens. You can check this great article here ( uxdesign.cc/design-tokens-how-to-use-them-effectively-d495ff05cbbf ) and scroll to section "How Design Token Works?"

  • @Seanonyoutube

    @Seanonyoutube

    4 жыл бұрын

    UX Lord / Simplifying Design & Productivity thanks!!

  • @brennadavis2724

    @brennadavis2724

    4 жыл бұрын

    UX Lord / Simplifying Design & Productivity the link didn’t work.

  • @uxlordsimplifyingdesignpro5544

    @uxlordsimplifyingdesignpro5544

    4 жыл бұрын

    @@brennadavis2724 Thank you. Should work now.

  • @dylanreece7991
    @dylanreece79912 жыл бұрын

    Designers know what the HEX values are...