Cato’s product marketing is the driving force behind Cato’s story. The team works with sales to ensure the story is effectively communicated to customers and answers all customers’ questions.
What’s their process?
Cato’s VP Product Marketing and Strategic Alliances, @Eyal Webber-Zvik, recently interviewed for the 20MinuteLeaders podcast.
Tune in to the episode to hear how the product marketing team develops, trains on and optimizes the story of a company that is competing against huge traditional companies.
Additional gems include why he’s been at Cato for so many years, who he hires for his team and what does the “strategic alliances” part of his title really mean.