13 Years of Marketing Lessons in 85 Mins
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Пікірлер: 630
Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games
@GoodwinBiking
2 ай бұрын
Im starting a business of selling bikepacking bags, and these videos have been so helpful!
@RIFATKARIM-vq1dw
2 ай бұрын
Would appreciate it if you use timestamps. Although the value is insane.
@cyanide_3409
2 ай бұрын
@@RIFATKARIM-vq1dw you admit that the value is good, and the value is free, yet you still ask for more?
@RealHomeRecording
2 ай бұрын
Thank you!
@theartemisgland
2 ай бұрын
there is a whole wade of papers on consumer behaviour where going down is better than coming up due to anchoring effect. So your first advice sucks as it misses crucial point - WHEN YOU PIVOT THE MARKET...
0:13- 1- start with low prices or even free 6:24- 2- more, better, new 17:03- 3- how to do better 25:45- 4- LTV:CAC is the only thing that matters 31:58- 5- his ad creation process 37:46- 6- only 4 ways to let people know about your stuff 42:43- 7- state the facts and tell the truth 47:35- 8- say what only you can say, do what only you can do 53:30- 9- how and when to expand your market 1:02:10- 10- provide value 1:06:26- 11- give away the secrets, sell the implementation 1:13:02- 12- all advertising works, it’s just a matter of efficiency 1:20:22 - 13- we need to be reminded, more than we need to be taught.
@MohamedBELGUERGUID
Ай бұрын
Thanks man !
@SaadMetal
Ай бұрын
8th point has 2 parts - 1st is CLAIM, 2nd is DEMO
@Designalily
26 күн бұрын
I'm confused about no. 1 because he states in another video that it's better to do high ticket offerings for a few than do low ticket offerings at scale (as scale is difficult to achieve).
The level of value this man provides is unmatched.
@LouDez
2 ай бұрын
Real, people sell expensive courses with less value than this man’s 60 minutes
@editormaxim
2 ай бұрын
right
@belalaloul3727
2 ай бұрын
that's probably the biggest thing to learn from him. nevermind the business advice, just provide as much value out there and you will succeed
@floriancd
2 ай бұрын
100%
@bioshock9998
2 ай бұрын
no they use insider information to make money from their existing salary. We should be worried more about the black budget programs conducted by the private subsidiaries of public companies such as Boeing, Lockheed martin, Northrop grumman, and Raytheon. All of them are aware of Zero Point Free Energy, including Elon Musk and Trump. I have real images of ufos
Really loving the return to videos that arent heavily edited
@vibhuprasher6135
Ай бұрын
I think a minimal amount of editing should be done. For example when he was explaining the Value equation, anyone who hasn't heard of it won't be able to understand it as clearly without visually showing them how it works.
@shouldigetit
Ай бұрын
Amen
@sibstarrr9
Ай бұрын
@@vibhuprasher6135then the content isn’t necessarily for them, bc what you’re referring to exists in so many other channels.
1. Start with low prices or even... free 2. More, Better, New 3. How to do Better (Put 80% of your effort into the headline) 4. LTV:CAC is the only thing that matters 5. My ad creation process 6. There's only 4 ways to let people know about your stuff 7. State the facts, tell the truth 8. Say what only you can say, show what only you can show 9. How and when to expand your market 10. Provide value 11. Give away the secrets, sell the implementation 12. All marketing works, it's just a matter of efficiency 13. We need to be reminded more than we need to be taught
I'm still baffled that these videos are free, seriously.
@jarad4621
2 ай бұрын
Just accept it as genius brand building, sacrifice money now for plenty more later
@brad.baldwin
2 ай бұрын
For sure
@andreapingaro3620
2 ай бұрын
It Is insanw
@charliewhite9265
2 ай бұрын
True
@domainmusicandgaming
Ай бұрын
Welcome to the current Century. Google and KZread is a very crazy tool.. I can build a car , I can make a business, I can learn to even tie my shoes.. etc etc All free
I usually listen to videos on 2x to consume them faster because the amount of value per second is usually quite low. But when I do listen to Hormozi, i have to keep it on 1x. There is so much value in each sentences, I get overwhelmed and can't grasp every concept if I try to go faster. Keep those format Alex, you're raising the bar for the whole KZread business Game. Thank you for giving it for free
@drakejohnson4389
Ай бұрын
Same
@operavin
Ай бұрын
He talks 2x normal rate so there’s that
This is peak hormozi content
I just watched a video from a year ago and the difference in value is insane. I've rewatched the last few videos everyday!! great work
They changed the thumbnail 4 times in 19 hours, they are testing something
@SeanReyes
2 ай бұрын
Every major channel is doing this, getting a bump in views each change if done correctly
@brianraines4082
2 ай бұрын
Woah, I didn’t realize that until you said it, I started the video an hour ago and paused it, came back and saw his comment
@madhusudan_marketingbeku
2 ай бұрын
The video is not getting the enough traction! There is a lot of value but it's not getting communicated. There is a similar video by someone else following the same headline pattern which has crazy views
@PagesofWisdom313
Ай бұрын
I disabled thumbnails so I wouldn't know anymore lol
@domainmusicandgaming
Ай бұрын
Bro, he is the v-shred of finance.
It feels good to learn from experts.
My mozi sense tingles everytime there's a new upload. I was right again
Used to only go door to door for clients, watching these videos helped me market my business over all platforms and increase my traffic with half as much effort. Thanks Alex!
@DavySTUN
2 ай бұрын
I've been pseudo-researching the off vs online marketing efforts of various businesses. And always amazed how many still use offline practices even when shown actual case studies/ROI possibilities with adding a minimal effort online. Glad you were able to see and utilize, Bravo.
@dawid19841
Ай бұрын
What product do you sell?
Always insightful. Thank you, Alex, for continuing to share your wisdom. Here is the reality: 99% of people watching this won't actually implement what you shares or moreover, continue to implement long enough to see results. May the best of us win!
Thank you for all you do Alex! I own a B2B service-based business. Started using your stuff and we were able to charge 4-5x more than our competitors and deliver way more value for our clients. Cheers!
This is the Best Marketing Video I Have Seen in my Life. I am So grateful That I found your Channel. Thanks you for all your Effort helping Small Entreprenuers.
This was 1 hour and 25 minutes of gold. Premium Hormozi content.
Love your „new“ authentic video style without bullshit editing! Thank you!
Alex you have changed my life forever. I am on track to 2x my gross this year and have 2x’d my employees already. Can’t believe I waited so long to take new steps forward. All I needed was the push, thanks so much!!
I downloaded 20 or so of your videos at London Heathrow flying back to JFK back in 2022. Feels like one of these older video. Thumbs up. One day at a time. Learning everyday
I was telling a friend of mine how much I detest Tony Robbins and Dean and all the rest of the rich bros out there taking advantage of us poor suckers, so she turned me on to Alex. Alex, if anyone on your team is reading these things then please know that you are making a HUGE difference with your content. I know you don’t care about being a good guy… but dude you are DOING a world of good out here. Your content matters. You’re authentic and I trust you, so in my little world you’re one of the good guys. Believe me, there aren’t enough of you out here. Thank you.
Thank you for the tremendous value you bring to business owners Alex!
44:15 "If you can’t measure it, you can’t improve it." Lord Kelvin, i can't agree more. This is the fundamental principle of effective management (and a great way to improvement). thx for the video and great advices.
Easily the best business and sales channel on KZread for me. Thank you for always bringing massive value!
So much value in this video. I had stopped watching but you are back on form now.
I absolutely love this content! It’s incredibly helpful and the value you provide with each video just keeps increasing. Alex you truly practice what you preach.
Thank you so much for returning to this content it has so much incredible value compared to the last format.
Alex is LOCKED IN
Bro you’re amazing, you simplify everything down. You a legend fr , you make the learning to new generation way easier. Most those business terms the younger generation doesn’t understand. And you really simplify with great examples. Appreciate that man
Mate! The value you provide is going to create a revolution. Hands down. Thank you
Can’t thank you enough.. 20 years working in fitness industry and learnt so much 👊 legend thank you
Thanks for all the long-form
This is the content I’ve been looking for, as usual dropping gems Alex
New content has been really amazing life changing really really good man appreciate it thank you
This might be my favorite marketing/business video of all time, thanks Alex! 🇧🇷
Insane value per second. This is the gold standard. Keep on pushing, Alex!
🔥🔥🔥 Alex and Leila are creating high quality content. Thank you for providing us entrepreneurs with tools to build great business.
@jensenovesian2861
2 ай бұрын
You can't make a business great, it either is or it isn't... from the beginning. Unless there is a pivot anyways.
@Sariimura
2 ай бұрын
@@jensenovesian2861Thank you! I mean great business as a mindset. And indeed, all businesses evolve, the best ones do, over and over again. In that sense you can create great business.
@dooby1445
Ай бұрын
@@jensenovesian2861You should never give advice again.
@dooby1445
2 күн бұрын
@@jensenovesian2861What a dumb fuckin comment lol.
Hormozi getting back to that kid in the basement , sheesh! I remember being subscriber ~19k and he is back
So far the best training video, all are fantastic, but this is PLATINUM. So many EXAMPLES included.
Dope. Having a hard time deciding between a few options for my biz...was looking EXACTLY for this.
@jensenovesian2861
2 ай бұрын
If you need this to succeed, then you need to start a better business instead.
Long Form Super rich Content is by far the best for business owners, Thanks Alex.
You are completely in your flow... incredible to watch it and also massively learning from your output! Respect and Greetings from Hamburg 👍🌞
Loving it!!!!!! Just do more bro!!!!!! A lot more!!!!!!!!! Just that there is worth Millions, sometimes the simplest scheme put to action is the answer!!!!
Holy shit. Sooooo much value. I loved this long one! Thanks!!
Thank you Alex, just so grateful you are out there helping the world do better. So much knowledge, such inspiration, you help me with every post. I feel like I am building momentum again for the first time in a decade, thanks in a large part to your help. Thank you
Tis video is very eye opening. For the record, and to answer Alex’s question, I hadn’t heard of the value equation and I haven’t read the books yet, even though I have been following his content for probably close to a year now. So what he says here about is getting tired of our own content and ads before the audience gets tired is 100% true. Thank you Alex for all your lessons. They have helped me to level up my mindset greatly in a more practical way.
@kingskipper29
Ай бұрын
Me neither but I do now 👊
These new videos are the only ones I watch from start to end without skipping or 2x tempo.
Wow. The fact that only 300K people have seen this is incredible. @alex thanks for the unbelievable amount of value.
I run a business that does close to 20 mm annually and I cannot get enough of your stuff. So much, so fast, so good. Thank you!
@wisdombuiltestate
9 күн бұрын
Good for you
thank you Alex. this videos have their worth in gold.
Wow. Wow. Wow. Thank you so much Alex. I love the core business stuff. Liked the general stuff also, but love this. Can’t believe this is free
So much value, precisely and easy to understand🙏
I really appreciate your videos, thank you for taking the time to do these.
Nothing will ever come close to this type of content. 10/10!
Finally, I watched the entire video. It was amazing, and I would recommend it to anyone. Watch it all the way through
13 mins in and want to say THANK YOU! Loving your videos and book. Helped me a lot. I have a big 1.40hr commute on a BUS either way to the current day job. Every day I get out the laptop and work on stuff and it's not always easy - but I know putting in that MORE is gonna help so much in the long run! Time to looking at how to 10 x it lol. Happy business building everyone!
Love this marketing advice; I definitely need to be reminded of the value equation, I just went back to the $100M Offers book to review it. Great lesson to also remind my audience of my offer and the value I can provide them.
Masterpiece 🔥🔥 this is worth consuming 5 times, just to really grasp and apply all this value.
This was the best lesson I ever heard on this topic. Thank you!
This man is a G! Honestly the way he breaks down these complex business concepts in such simple terms!
Thank you for finally leaving the fancy edits and just delivering value! 💪🏻 Alex is excellent at delivering value because of his experience and communication fluency. This benefits us business owners and I believe it also benefits you (the editing team, social media team, etc.) because it means less editing. Please continue this format. This is exactly what we needed. Of course, this format wouldn't be possible if the content wouldn't be this valuable. Lucky for all of us, Alex doesn't have a problem in that area whatsoever. As an improvement, for the audio team, I would just have a shotgun mic, instead of a Lavalier mic. The quality difference is noticeable. However, I'm just being picky. A Lavalier mic is also good enough. I would just brighten up the audio a bit in post. Lighting and video are great though. Keep up the good work you guys 💪🏻
need to rewatch this. Thank for taking the time to share it
Heard of the value equation 5 times from you BUT it didn’t stick. Then one day I was struggling with margins/ profit and remembered it. Then went and rewatched the original value equation video from years ago multiple times THEN implemented it. Thank you.. keep reminding.
Petition for alex hamozi to make a 13 years of sales video !!!
Thank you Alex for such amazing knowledge sharing!
Objectively, my faith in goodness doesn't give me as much excitement for life as you do, man. You deserve the life you have, the attention on your behalf, and more.
You're gold for entrepreneurs, Thank you for these videos, this one especially, very useful and practical knowledge
Awesome advice. It’s precise , concise and prescient. We will utilise tenets for sure. Learn and grow ❤
Dear Alex, thanks for this great stuff.
Glad you're going back to these kinds of videos.
This is gold. I’ll have to rewatch multiple times 😮
So much info, if I apply one lesson for day I have to re watch this forever until I apply everything.
Thanks for your insights and no-nonsense distilled experiences!! Keep it up bro.. I’ll look forward to your content on FMCG products
The value per second in this video is incredibly high! Love it!
Your content is next level again bro
Wow! God bless you Alex. I don't know what else to say. Thank you for all the value 🎉🎉❤
Content has hit a new level.
Thank you for this, your channel and everything else 🙏🏽🙏🏽🙏🏽
Wowowow! 😮 This is my mind-blowing! Sooo powerful! It's transformational! A BIG BIG thank you Alex! 😅
This video has so much value my head is spinning! Thanks Alex
00:00:12 Marketing Advice #01: Start with low prices or even free 00:06:23 Marketing Advice #02: More, better, new 00:17:02 Marketing Advice #03: How to do better 00:25:44 Marketing Advice #04: LTV:CAC Ratio 00:31:57 Marketing Advice #05: My Ad Creation Process 00:37:45 Marketing Advice #06: 4 Ways to Let People Know About Your Stuff 00:42:41 Marketing Advice #07: State the facts & tell the truth 00:47:33 Marketing Advice #08: Say what only you can say - Show what only you can show 00:53:29 Marketing Advice #09: How and when to expand your market 01:02:10 Marketing Advice #10: Provide Value 01:06:25 Marketing Advice #11: Give Away the Secrets - Sell the Implementation 01:13:01 Marketing Advice #12: All Advertising Works 01:20:22 Marketing Advice #13: We need to be reminded more than taught Marketing Advice Chapters DFY, Alex. Many thanks for this massive value drop!
This is sooo good! Thank you so much Alex
This is ground breaking. Thank you Alex!
I had to pause this and rewind SO many times..so much gold here
This video was so good it was healing ❤GREAT information thank you 🙌🏾
Thank you! Simply yet profound!
It’s 5AM and this is my knowledge intake. Appreciate all the info. Now it’s time to act
ONE OF THE GOATS.....BERRRRRRRRR.. I LOVE YOU HORMOZI❤
High level game right here... Biggest take away.. Do MORE!
You're the man! Thanks for sharing your journey!
This is great content is gold. Thanks
CRITICAL FOR DATA COLECTION! I saw the equation for value 2 times before this. One time in another of your videos, second time on another channel, another person. Same equation, 3 ways I can explain it now 🥰 PS: I take notes in handwriting so I didn't forget the equation, but you still added value to my old information.
Didn’t know about the value equation. Love it.
God Bless this man ,its all gems
I really like 13, that's why I like watching your videos it's a good reminder to keep on track
I feel like I just handed in my homework and got told to do it all again. This guy sets the bar high 😅
This is the exact content I love!
Love these types of detailed videos
Thank you yet again Alex mersi!
We need the new book! Great Vid!