Relisten to this one. Keep playibg scenarios in your mind where this is valuable. Values /Principles run our lives for us whether you are aware of them or not.

In copywriting, one of the main goals for the body of a sales letter is to "establish buying criteria." Basically, you educate the prospect about which features are most important for this particular buying decision: "Make sure you buy a car that has GOOD GAS MILEAGE-that's the key because X, Y, Z reasons." Then, when you finally present your offer, you show how your offer perfectly fulfills the buying criteria you already set up: "And this car has the BEST gas mileage of ANY car ever." That's what this discussion of "Your value comes from your values" reminded me of... Your goal is to set up a frame (buying criteria) thru which YOU (the offer) are seen as high-value.

@andrewhamilton2480

3 жыл бұрын

Nice comment man, actually helped me understand a little better. Only negative thing about this i find is that those kind of car ads / car salesman are very blatant with how they use this technique and it becomes immediately apparent. So i wonder if theres another example or even just a variation of your copyrighting example that highlights a subtle way to do this well

@iNandobaby

2 жыл бұрын

Dude. I’m a copy writer and this is fucking genius. Can’t believe I never heard of this concept

@Paul-yk7ds

2 жыл бұрын

@@iNandobaby Haha cool, I don't remember where I picked up that phrase "establish buying criteria," I was reading and watching so many things about copywriting back then. But I remember I was analyzing some sales emails from a supplement company, and they did it every time. And copywriters often do it in webinar scripts and other types of funnels, too. The first/middle part of the funnel is mostly free "education," which helps build trust and give value first, but in many cases that education also helps establish the buying criteria. To give another example, you start out your email talking about why it's sooo important to get omega-3 fat in your diet, then you say why most people are wrong to get it from fish oil because of mercury and PCBs (or something), and then you say what the actual best source is instead. And then you tell the story about how it used to be very expensive and difficult to find this rare source of omega-3... but now finally your company is offering the best deal on it ever available to the public haha. It makes for a seamless transition from educational content to the offer. You educated them about why your offer is the best, kinda before they realized that's what you were doing.

@Paul-yk7ds

2 жыл бұрын

@@andrewhamilton2480 Hey I just saw your 1-year-old comment now haha. I gave another example in my last comment, to Nando Music. But also, you can look up this old video of Todd's called "How to Date on Your Terms," and he explains this even more when applied to game. He talks about how some people consider musicians to be sexy and cool, but other people think it's cooler to be a businessman, etc. And you can project your views about "what is cool" in the conversation by challenging/qualifying the girl on whether she is those things. Like, if one of your big strengths is fitness and you want that to be appreciated as high-value in the conversation, then talk about why fitness matters to you, why it's so inspiring when people are really fit, ask if she does any exercise, etc. If one of your cool traits is that you travel a lot, then talk about why it's the most transformative experience to see different places and cultures, and ask if she is spontaneous and adventurous like that too, etc. On the flip side, if you were horrible in school, then don't start off the conversation talking about how you wish you were better academically. Instead, make a comment like, "Honestly, I think it matters more to have real world intelligence and creativity, and thinking for yourself, not just doing well on standardized tests and rote memorization in a classroom." Like you're kind of arguing for the validity of your values system, and criticizing other values systems you disagree with.

@Paul-yk7ds

2 жыл бұрын

@@andrewhamilton2480 I guess one of the potential ways to make it more subtle is to not explicitly connect the two parts of your "argument" (1. "X is cool," 2. "I am X"). Like you don't want to sound like you are just making an argument that YOU are high value, in a self-serving way. So you want to genuinely express the values, as values you hold about the world generally, like you think ANYONE living up to those values is a cool person, like you would respect HER if she lives up to those values, too. (And in the car salesman example, you would sincerely advise anyone to buy a car with good gas mileage, whether or not they shop with you.) But then, it's just also a fact that you do happen live up to those values yourself, whether you already explained it, or if she finds out later, or if it's just obvious from some visual or nonverbal thing (like your physique). You set the frame that X is high-value independent of saying "and I'm X, therefore I'm high value," like you don't need to finish that part of the logical argument. Just convey/argue that X is cool, and then be X, kinda more quietly/humbly haha. Not sure if that helps haha

"I make no apologies for my desires as a man" "It's okay to have a penis" God damn....how.crazy to even need affirmations like this. What type of psychological bullshit has been played on us to assume anything other than this...these two are still my biggest hang ups. How deep it must go. Like I feel like a big piece of shit for existing. Fuck.

@arianrezaei4520

Ай бұрын

I feel you man it's sad you are right

" he was such a natural all we had to do was teaching to approach' . . . . A challenge that Man to trial by combat LOL

I make no apologies for my desirers as man, except to the religious police force.

0:20 5:50 8:50 30:26

I wonder how this "natural" look like :D seriously, at some point you must admit that look plays a little role no ?

@CyberKingNova

21 күн бұрын

Late reply but yeah id say looks, and outfit really makes a world of a difference. When I started working out and dressing nicer, both men and women have taken note and I've gotten lots of compliments that I didn't get before. The good thing is if someone isn't naturally born with a good face, they can still get in shape, dress well, good hygiene, and confident attitude to makeup for shortcomings.

Good video but the pseudo evolutionary talk from todd is cringey

@arianrezaei4520

Ай бұрын

Those were the best parts

@atharvbhardwaj4167

Ай бұрын

@@arianrezaei4520genuine.